The seasoned sales professional will lead the company’s business development efforts
Montreal, February 1, 2024 – CarbiCrete has announced the hiring of Richard Lapointe as Vice-President, Business Development.
Lapointe will be responsible for the design and execution of business development strategies, and for customer relationship management, with a particular focus on the creation of strategic partnerships with the AEC (architecture, engineering, construction) community.
A seasoned sales and business development professional, Lapointe brings decades of experience in the concrete and construction materials space to his new role.
Lapointe was previously vice-president of technical sales at Sika, the Swiss multinational specialty chemical company, and most recently, he was Director of Major Construction Projects at Mapei, an Italian company that offers products and systems to the building industry. Over his 30+ year career, he has held various senior sales positions at a number of different concrete-related companies, including Lafarge.
“Richard’s deep knowledge of the concrete and construction sector and his extensive B2B experience make him an ideal addition to our management team,” says Gary Belisle, CarbiCrete’s Chief Operating Officer. “I am extremely pleased to welcome him to CarbiCrete and look forward to his bringing us to the next level in increasing adoption of our decarbonized concrete technology.”
CarbiCrete’s patented process for making concrete products replaces cement in the concrete mix with a steel-making by-product, avoiding cement-related emissions. CarbiCrete products are then cured with carbon dioxide, which is mineralized and permanently removed from the atmosphere. The technology is currently being deployed commercially in Quebec by hardscape manufacturer Patio Drummond.
“This is a tremendously exciting development in my career,” says Lapointe. “I’m excited about the prospect of promoting a technology that can have such a significant impact on reducing embodied carbon in the built environment.”
Lapointe holds a bachelor’s and master’s degree in civil engineering from McGill University, as well as an MBA from Université de Sherbrooke.
CarbiCrete is a Montreal-based carbon removal technology company whose patented technology enables the production of cement-free, carbon-negative concrete made with industrial by-products and captured carbon dioxide. Carbicrete.com
Chief Marketing Officer